Comments on: Elgin Water Tower

By: SB

SB — Wed, 16 Jul 2008 15:51:34 +0000

Boy, am I sick and tired of people bashing Elgin. I love this town. Yes, we have quite a diverse make-up, but did you know that over 70% of the population is Caucasian?

By: MS

MS — Sun, 13 Jul 2008 01:52:29 +0000

“Its happening here” Yes, it is. The only problem is you need to understand Spanish to figure out what’s happening here! aayy eeeey, aaayy, eeeyy

By: rm

rm — Sat, 05 Jul 2008 01:31:22 +0000

Of course logos are simply the stylistic representation of a brand’s substance. Sometimes the logos change - particularly when a brand is in trouble - though often, as for example COCA COLA or the Budweiser label, they may retain their fundamental design for a century or more. When a brand is in deep trouble such as those of General Motors or Ford, all the logo-fiddling in the world won’t help. And Toyota’s success is hardly based upon the appeal of its logo. In the case of Elgin, the logo’s appearance probably won’t make any difference either so long as the brand promise remains “No Naperville.” Indeed, that phrase has long been the city’s de facto tagline expressing the gambling-subsidized low-wage, low-skill, high-crime subprime culture that infests Elgin under our local version of General Motors leadership. Just look at Elgin’s news over the past week - the closing of another downtown retaurant, another murder conviction, more shootings, and good old Jesse Padron - and ask yourself what logo adequately conveys that brand substance?

By: RS

RS — Fri, 04 Jul 2008 10:20:08 +0000

That’s interesting. The current logo doesn’t give me any upscale vibes. There are a lot of cursive logos that do create that impression for me–the old Marshall Field’s comes to mind, but this one is just sort of a cartoonish script. Because of the broad strokes it does seem more dynamic, but it also looks messy to me. So I have to disagree with you here, Paula, because I don’t get any upscale vibes from it at all…

By: Paula

Paula — Thu, 03 Jul 2008 21:58:41 +0000

Hmmm, your article brings up a good point. I sort of liked “It’s Happening Here” but you’re right…exactly what is happening. I think the new logo with the fancy cursive writing is in order to evoke an upscale identity, after all there are all those expensive fancy houses on the west side that need filling. I like the new logo and motto but I like the point you bring up.

By: Jessica

Jessica — Thu, 03 Jul 2008 15:00:47 +0000

I am a big fan of the water tower, and the old logo. Great photo find!